Updated Toolkit: COVID-19 Booster Dose Messaging and Outreach Tools

The CDC recommends that everyone age 5 and older get a COVID-19 booster dose. The following communications resources — including topline talking points, answers to tough questions, sample social media posts and graphics — can help you answer questions about COVID-19 vaccine booster doses and support your local vaccination outreach.

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Communications Tool: Building Bridges

Since the start of the pandemic, what we’ve known about COVID-19 has continued to evolve, but all research points clearly to the benefits of vaccination, masking, and testing. Public health communicators can play a vital role in saving lives and keeping people healthy by focusing on the most important and factual information available through the use of bridging statements. 

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Toolkit: COVID-19 Testing

Testing helps us to prevent the spread of COVID-19 and should be used alongside our best tools to stop this pandemic—getting vaccinated, getting boosted, and wearing a high filtration mask in indoor public settings. Now, every U.S. household can order up to four free COVID-19 tests through a new federal program, and at-home tests are covered by insurance. 

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Shareable Graphic: What Mask Should I Wear?

Along with getting vaccinated and boosted, wearing a well-fitting mask over your mouth and nose in indoor public settings or crowds is crucial to protect yourself and others from COVID-19. Experts recommend you upgrade your mask to a high filtration respirator if you want optimal protection. Use this resource to promote the highest level of mask protection in your community. The resource is also available in Spanish.
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Shareable Graphics: Omicron Variant

As scientists and public health officials learn more about the Omicron variant, we will keep our resources updated with key messages to support your communications. Download and share these new graphics to use in your local COVID-19 communication and emphasize topline messages about the new variant. (more…)

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