Updated Toolkit: COVID-19 Booster Dose Messaging and Outreach Tools

On October 12, 2022, the CDC updated its recommendations on booster doses. The following communications resources — including topline talking points, answers to tough questions, sample social media posts and graphics — can help you answer questions about updated COVID-19 booster doses and support your local vaccination outreach.


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Communications Tool: Building Bridges

Since the start of the pandemic, what we’ve known about COVID-19 has continued to evolve, but all research points clearly to the benefits of vaccination, masking, and testing. Public health communicators can play a vital role in saving lives and keeping people healthy by focusing on the most important and factual information available through the use of bridging statements. 


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Toolkit: COVID-19 Testing

Testing helps us to prevent the spread of COVID-19 and should be used alongside our best tools to stop this pandemic—getting vaccinated, getting boosted, and wearing a high filtration mask in indoor public settings. Now, every U.S. household can order up to four free COVID-19 tests through a new federal program, and at-home tests are covered by insurance. 


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Shareable Graphic: What Mask Should I Wear?

Along with getting vaccinated and boosted, wearing a well-fitting mask over your mouth and nose in indoor public settings or crowds is crucial to protect yourself and others from COVID-19. Experts recommend you upgrade your mask to a high filtration respirator if you want optimal protection. Use this resource to promote the highest level of mask protection in your community. The resource is also available in Spanish.

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