Public health communicators play a vital role in saving lives and keeping people healthy by focusing attention on the most important and factual information available. Bridging statements can be an effective communications tool to stay grounded in core messages and build trust with fact-based messaging.
The Public Health Communications Collaborative has created a resource toolkit on how to use bridging statements effectively to build trust, acknowledge and answer tough questions, and combat misinformation in your communities.
PDF: Building Bridging Statements
Sample Social Media Posts
Sample Posts (English)
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Sample Social Media Captions:
- Download the Public Health Communications Collaborative’s resource “Building Bridging Statements” to learn how to use bridging statements effectively to build trust, acknowledge and answer tough public health questions, and combat misinformation in your communities.
- Bridging statements are a communications tool to stay grounded in core messages and build trust with fact-based messaging. Download the newest “Building Bridging Statements” resource from PublicHealthCollaborative.org to learn how to use bridging statements effectively.
Sample Posts (Spanish)
Click to download the shareable graphic.
Sample Social Media Captions:
- Descargue el recurso “Building Bridging Statements” de Public Health Communications Collaborative y aprenda a usar las frases de transición de manera eficaz para fomentar confianza, reconocer y responder a preguntas difíciles sobre salud pública y combatir la información errónea en su comunidad.
- Las frases de transición son una herramienta de comunicación para centrarse en los mensajes principales y fomentar la confianza con mensajes respaldados por los hechos. Descargue el recurso más reciente de “Building Bridging Statements” en PublicHealthCollaborative.org y aprenda a usar las frases de transición de manera eficaz.
For additional resources and evidence-based messaging guidance, visit the following PHCC webpages: