Messaging Resources
From topline talking points to infographics and toolkits, these vetted messaging resources are designed to help public health leaders deliver fact-based, effective, and timely COVID-19 communications in your communities. Use these resources to make sense of the latest developments, answer tough questions, and bolster your local public health outreach.
Featured Resources
Communicating Through COVID-19 and Beyond: Impact and Insights from the Field of Public Health
Communicating Through COVID-19 and Beyond features insights and learnings from public health communicators across the country. ...
Updated Toolkit: COVID-19 Booster Dose Messaging and Outreach Tools
The CDC recommends that everyone age 5 and older get a COVID-19 booster dose. The following communications resources — including topline talking points, answers to tough questions, sample social media posts and graphics — can help you answer questions about COVID-19 vaccine booster doses and support your local vaccination outreach. ...
Toolkit: FDA Approval
The Pfizer and Moderna COVID-19 vaccines both have full FDA approval. Communicating about full FDA approval is an opportunity for public health experts and state, local and federal officials to further emphasize the safety and effectiveness of the COVID-19 vaccines. ...
Communications Tool: Building Bridges
Since the start of the pandemic, what we’ve known about COVID-19 has continued to evolve, but all research points clearly to the benefits of vaccination, masking, and testing. Public health communicators can play a vital role in saving lives and keeping people healthy by focusing on the most important and factual information available through the ...
Shareable Graphic: What Mask Should I Wear?
Along with getting vaccinated and boosted, wearing a well-fitting mask over your mouth and nose in indoor public settings or crowds is crucial to protect yourself and others from COVID-19. Experts recommend you upgrade your mask to a high filtration respirator if you want optimal protection. Use this resource to promote the highest level of ...
Shareable Graphic: Travel Tips for COVID-19 Safety
With travel near pre-pandemic levels and COVID-19 on the rise across the country, many in our communities have questions about the best ways to stay safe and healthy throughout their holiday travels. Use this new PHCC resource to promote safety tips and remind people about travel requirements. Share this flyer with your community and download ...
Tough Q&A
Below are tough questions related to COVID-19, with suggested answers. Many of these topics are sensitive and often politicized. The answers provide message guidance and framing for public health officials and others, and it is regularly updated to reflect new developments and emerging issues.
