Messaging Resources
From topline talking points to infographics and toolkits, these vetted messaging resources are designed to help public health leaders deliver fact-based, effective, and timely COVID-19 communications in your communities. Use these resources to make sense of the latest developments, answer tough questions, and bolster your local public health outreach.
Featured Resources
Updated Toolkit: COVID-19 Booster Dose Messaging and Outreach Tools
Millions of Americans are now eligible to get a COVID-19 booster dose. The following communications resources — including topline talking points, answers to tough questions, sample social media posts and graphics — can help you answer questions about COVID-19 vaccine booster doses and support your local vaccination outreach. ...
Toolkit: Halloween 2021 Safety Tips
Halloween is around the corner! Download and share these communications resources – including safety guidance, an activity for kids, and social graphics – to help achieve a sweet and safe holiday in your community. ...
Graphics: Children and COVID-19 Vaccination
The CDC recommends that all adolescents age 12 and older get a COVID-19 vaccine. With the FDA reviewing Pfizer’s application to expand pediatric vaccine eligibility to children ages 5-11, now is the time to continue promoting vaccination for already eligible children, teens, and their parents and caregivers. Download and share these new graphics to use ...
COVID-19 Resources for School Administrators, Staff, and Educators
To support a safe and healthy return to school, the Public Health Communications Collaborative and the COVID Collaborative have created a one-page resource for school administrators, educators, and staff with resources created or curated by the CDC. ...
Resource: FDA Approval Messaging and Outreach Tools
The FDA’s full approval of the Pfizer COVID-19 vaccine presents an opportunity for public health experts and state, local and federal officials to further emphasize the safety and effectiveness of the three authorized vaccines. ...
A Conversation with U.S. Surgeon General Murthy
Reaching the Unconvinced: Messaging that Breaks Through Hesitancy and Misinformation ...
Tough Q&A
Below are tough questions related to COVID-19, with suggested answers. Many of these topics are sensitive and often politicized. The answers provide message guidance and framing for public health officials and others, and it is regularly updated to reflect new developments and emerging issues.
