The COVID-19 pandemic has powerfully demonstrated the critical need for public health protections. Misinformation and conflicting messages about COVID-19 have confused Americans and eroded trust in public health organizations. Maintaining and strengthening the credibility of these organizations at the federal, state, and local levels is critical to making communities healthier and ultimately saving lives.
The Public Health Communications Collaborative (PHCC) was formed in 2020 to coordinate and amplify public health messaging on COVID-19 and increase Americans’ confidence in guidance from the Centers for Disease Control and Prevention (CDC) and state and local public health officials. Partners in this effort include:
The collaborative promotes the value of public health to protect health, safety, and the economy, and it highlights the positive work of the CDC and public health agencies nationwide. The goals for this national, coordinated communications effort are to:
- Support science-based decision-making during the COVID-19 response
- Establish public health leaders as credible, unbiased experts
- Correct misinformation
- Build support for sustained investment in public health
In order to achieve these goals, the collaborative:
- Provides state and local public health officials with messaging support, materials, and communications counsel
- Communicates public health successes and offers spokespersons to news media
- Informs policymakers and opinion leaders through earned media coverage, opinion placements, and other communications tactics
To get more information or provide feedback, please contact us.