There are many benefits to leveraging unique and creative public health communications. By centering local art and culture, public health communicators can increase trust, understanding, and access to essential information. When developing your next campaign, consider how building relationships with artists can enhance your public health impact.
With artist input, the Public Health Communications Collaborative has created a resource with communications tips and examples to help you develop assets that restore relationships with priority communities and interest in public health messaging.
PDF: Arts-Focused Approaches to Public Health Communications
Alongside the insights from the resource, keep in mind that there is no one-size-fits-all approach to connecting and collaborating with artists. To identify the artists that would be most useful to your work, connect with local art organizations, search art-related social media hashtags and profile keywords, conduct outreach on university campuses and at local events and exhibits, or even visit local arts councils or foundation meetings.
Whichever route you take, remember that outreach strategies should be tailored to build authentic relationships and partnerships with artists.
For additional resources and evidence-based messaging guidance, visit and discover more PHCC Messaging Resources.