Communications Tool: Plain Language for Public Health

Effective public health communications are critical to help people stay informed and make decisions about their health. When accurate information about public health is hard to find or understand, it’s easier for false and misleading information to circulate. Using plain language can help your audience find what they need and understand what they find.

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Updated Toolkit: COVID-19 Booster Dose Messaging and Outreach Tools

The following communications resources — including topline talking points, answers to tough questions, sample social media posts and graphics — can help you answer questions about updated COVID-19 booster doses and support your local vaccination outreach.

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Communications Tool: Building Bridges

Since the start of the pandemic, what we’ve known about COVID-19 has continued to evolve, but all research points clearly to the benefits of vaccination, masking, and testing. Public health communicators can play a vital role in saving lives and keeping people healthy by focusing on the most important and factual information available through the use of bridging statements. 

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Toolkit: COVID-19 Testing

Testing helps us to prevent the spread of COVID-19 and should be used alongside our best tools to stop this pandemic—getting vaccinated, getting boosted, and wearing a high filtration mask in indoor public settings. Now, every U.S. household can order up to four free COVID-19 tests through a new federal program, and at-home tests are covered by insurance. 

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