Communicating with Heart: Centering Empathy and Compassion in Health Communications

Public health communicators are tasked with creating responsive, expressive, and evidence-based messages that resonate with diverse audiences. Equally important, but often underestimated, is the task of developing messages that are emotionally striking. Communicating with heart, or developing communications that embed principles of empathy and compassion, is essential to developing meaningful and memorable campaign materials.

To support further incorporation of this communications element, The Public Health Communications Collaborative has created a resource that offers a collection of empathetic communications considerations. The use of these guiding principles will help communicators develop assets that build trust, relationships, and understanding with priority communities. 

PDF: Communicating with H.E.A.R.T.

Sample Social Media Posts

Sample Graphic

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Sample Social Media Captions:

  • Download our resource “Communicating with H.E.A.R.T.” to learn a new approach to developing empathetic and compassionate communications that build trust, relationship, and understanding with your priority communities. 
  • Empathy conveys an awareness and consideration of people’s emotions, beliefs, and experiences. Download the new “Communicating with H.E.A.R.T.” resource from to drive deeper connection with your audience.

For additional resources and evidence-based messaging guidance, visit the following PHCC webpages:

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