Messaging Resources
From topline talking points to infographics and toolkits, these vetted messaging resources are designed to help public health leaders deliver fact-based, effective, and timely communications in your communities. Use these resources to make sense of the latest developments, answer tough questions, and bolster your local public health outreach.
Featured Resources
Plain Language for Public Health Checklist
Messaging, Graphic
Clear and accessible public health communications are critical to ensuring your audiences find what they need, understand what they find, and use the information. In this at-a-glance view of the Public Health Communication Collaborative’s Plain Language for Public Health guide, you’ll find plain language best practices to use before you start writing, when you’re organizing...Celebrating National Public Health Week
Messaging, Graphic
To celebrate the 29th annual National Public Health Week from April 1-7, 2024, we’re lifting up five public health campaigns that have helped create safer, stronger, and healthier communities over the last 30 years. Share these stories to support your National Public Health Week communications and highlight why public health matters. Download the spotlight resource...Arts-Focused Approaches to Public Health Communications
Messaging, Graphic
There are many benefits to leveraging unique and creative public health communications. By centering local art and culture, public health communicators can increase trust, understanding, and access to essential information. When developing your next campaign, consider how building relationships with artists can enhance your public health impact. With artist input, the Public Health Communications Collaborative...Messaging: Measles Outbreak
Messaging
According to the most recent 2024 data from the Centers for Disease Control and Prevention (CDC), the United States has reported a total of 35 measles cases across 15 states: Arizona, California, Florida, Georgia, Indiana, Louisiana, Maryland, Minnesota, Missouri, New Jersey, New York City, Ohio, Pennsylvania, Virginia, and Washington. Use the following messaging to keep...Building Trust in Public Health Communications
Messaging, Graphic
The Public Health Communications Collaborative knows that trust is the keystone of successful public health messages. When health messengers and their messages are trusted, audiences are more likely to engage with and act on public health recommendations. And that’s critical to achieving community health goals and improved outcomes. To center trust in your communications, consider...Communicating with Heart: Centering Empathy and Compassion in Health Communications
Messaging, Graphic
Public health communicators are tasked with creating responsive, expressive, and evidence-based messages that resonate with diverse audiences. Equally important, but often underestimated, is the task of developing messages that are emotionally striking. Communicating with heart, or developing communications that embed principles of empathy and compassion, is essential to developing meaningful and memorable campaign materials. To...Tough Q&A
Below are tough questions related to COVID-19, with suggested answers. Many of these topics are sensitive and often politicized. The answers provide message guidance and framing for public health officials and others, and it is regularly updated to reflect new developments and emerging issues.
More Resources
Plain Language for Public Health Checklist
April 24, 2024
Celebrating National Public Health Week
March 28, 2024
Arts-Focused Approaches to Public Health Communications
February 29, 2024
Messaging: Measles Outbreak
February 29, 2024
Building Trust in Public Health Communications
February 26, 2024
Building Bridging Statements
January 17, 2024
Customizable Public Health Impact Social Media Template
January 11, 2024