Toolkit: HHS COVID-19 Public Education Campaign

This toolkit, developed for the U.S. Department of Health and Human Services COVID-19 public education campaign, We Can Do This, provides recommendations on how to have open and healthy conversations about COVID-19 with people you care about. It includes:

  • How to Communicate With Different Audiences: Facts on COVID-19’s impact; talking points on the importance of vaccination, vaccine safety, and other preventive measures.
  • Key Things to Know: Information on the most important things you need to know about the COVID-19 vaccines.
  • FAQs: Comprehensive list of questions and answers related to vaccine safety, effectiveness, side effects, availability, and cost.
  • Social Media: Sample Facebook and Twitter messages and images to share.
  • Talking About COVID-19 Vaccines With Family and Friends: Tips on how to have open and helpful conversations about COVID-19 with people you care about.
  • Quick Tips for Partners: Ideas on the various communication tactics you can use to amplify the campaign messages among members of your community.
  • What Fully Vaccinated People Need to Know: Recommendations on what people who have been fully vaccinated can start doing, and things they need to continue to do to protect themselves and others.

See the full toolkit here.

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