Alerts are categorized as high, medium, and low impact.
  • High impact: Narratives with widespread circulation across communities, high engagement, exponential velocity, and a high potential to impact health decisions. Are often more memorable than accurate information.
  • Medium impact: Narratives that are circulating in priority populations and pose some threat to health. Potential for further spread due to the tactics used or because of predicted velocity. Often highlights the questions and concerns of people.
  • Low impact: Narratives that are limited in reach, don’t impact your community, or lack the qualities necessary for future spread. May indicate information gaps, confusion, or concerns.

As winter storms and extreme cold affect millions across the United States, including much of the South, conversations about winter weather preparation and cold-related deaths circulated online. Local officials encouraged wearing layers, keeping warm clothing and blankets in cars, and being aware of fire and carbon monoxide safety measures when trying to keep warm indoors. Several social media posts emphasized the dangers of cold temperatures, especially in regions unaccustomed to cold weather. Additionally, some users explained how climate change could cause extreme weather, sharing a recent study that links the rise in cold-related deaths in the last two decades to climate change and research that shows that cardiovascular events like heart attacks and strokes increase in the winter. Many posts dismissed the concerns as fearmongering and mocked the idea that “global warming” causes colder temperatures. Some posts claimed that COVID-19 vaccines are responsible for the increase in heart attacks in winter, a phenomenon that has been observed for decades.

Recommendation: Medium Impact Read More +

On December 31, 2024, a social media post stated that heterosexual people should be taking the HIV prevention drug PrEP and that the world may not be “ready for that conversation.” The post received approximately 2.6 million views, 58,000 likes, 6,000 reposts, and 350 comments as of January 7. Commenters questioned if heterosexual people need PrEP. One commenter wrote that their doctor incorrectly stated that the medication is only meant for gay men and sex workers. 

Recommendation: Medium Impact Read More +

Some conspiracy theorists are downplaying the potential severity of bird flu and promoting false claims about bird flu vaccine safety. Most of the posts are circulating the debunked claim that a bird flu vaccine approved by the FDA in 2020 killed one in 200 people who received it. Several social media users speculated that bird flu is an attempt to control the population and an “evil psyop” (psychological operation).

Recommendation: Medium Impact Read More +

Numerous popular social media posts in multiple languages are circulating false and misleading claims about vaccine ingredients. A widely circulated video clip resurfaced the debate about the use of fetal cell lines to develop vaccines. Several posts repeated the false claim that vaccines contain fetal cells. Other posts falsely claimed that the hepatitis B vaccine contains thimerosal (mercury), HPV vaccines contain graphene oxide, COVID-19 vaccines contain HIV and cancer-causing DNA contaminants, and multiple routine vaccines contain aluminum additives that cause developmental delays. 

Recommendation: High Impact Read More +

On December 13, the New York Times reported that in 2022, a lawyer assisting presumptive HHS secretary Robert F. Kennedy Jr. in screening federal health officials petitioned the FDA to revoke its approval of the inactivated polio vaccine. Since Friday, the story has been trending nationally and globally, with many criticizing the attempt to discredit an established and trusted vaccine. In response, several politicians have attempted to distance themselves from criticism of the polio vaccine. However, other social media posts claimed that the modern polio vaccine was not properly tested and was not as safe as the vaccine developed by Jonas Salk in the early 1950s. Some also repeated the myth that routine vaccines have not been subjected to randomized controlled trials. Some posts displayed broad anti-vaccine beliefs, insisting that children receive too many vaccines and that vaccines cause more harm than good. 

Recommendation: High Impact Read More +

A recent study published in a controversial journal claims, with evidence, that being around someone who has been vaccinated against the COVID-19 vaccine can cause abnormal menstruation. After having recruited unvaccinated people who had been in close proximity to vaccinated people to study the effects of supposed COVID-19 vaccine “shedding,” the study claims that unvaccinated women who were within 6 feet of people who were vaccinated against COVID-19 experienced earlier, longer, and heavier periods. Several of the authors are affiliated with prominent anti-vaccine organizations, and one is the author of a now-retracted study falsely linking the MMR vaccine to autism. Online responses to the claim recommended several so-called “cures” for the alleged vaccine shedding. 

Recommendation: Medium Impact Read More +

A new preprint study driving conversation online estimates that by 2030, excess air pollution caused by artificial intelligence could cause up to 1,300 premature deaths a year in the United States alone. The study also estimated an annual economic impact of $20 billion per year due to lost work and school days and treatments from pollution-related health issues. Researchers at Caltech and the University of California, Riverside, project that the public health burden of AI-related pollution will exceed that from automobile and steelmaking by the end of the decade. One of the study’s authors noted that, “the growth of AI is driving an enormous increase in demand for data centers and energy, making it the fastest-growing sector for energy consumption across all industries.” 

Recommendation: Low Impact Read More +

In a December 8 Meet the Press interview, President-elect Donald Trump stated that he would eliminate vaccines if they were found to be dangerous for children. He insinuated that vaccines may be linked to rising autism rates and that Robert F. Kennedy, Jr. will investigate “what’s going on with disease and sickness.” When the interviewer correctly noted that decades of research have definitively disproved any link between childhood vaccines and autism, Trump only insisted that he is “open to” further investigation. Online responses to the interview argue that vaccines are not properly tested, that the risks of vaccination outweigh the benefits, and that doctors promote vaccines for profit. Several popular posts express support for Kennedy’s debunked beliefs. 

Recommendation: High Impact Read More +

Several social media users, including an account known for inciting harassment, are targeting Gardiner High School in Maine for attempting to open a school-based health center that would provide primary care services. The center, which is awaiting school board approval, would aim to remove barriers to physical and mental health care for youth by offering services like annual physicals, vaccinations, and mental health care on school property. Since Maine allows health care providers to offer some confidential services to minors, parents have expressed concern that this clinic would facilitate minors making health decisions that they are “not mature enough” to make without parental support. The most popular post has over 16,000 engagements as of December 11. Notably, minors in Maine cannot receive vaccination without the consent of a parent or guardian. Some posts encourage parents to homeschool their children and claim that the clinic is a “nefarious” way to vaccinate more children. While most comments expressed outrage that youths could potentially receive vaccines without parental consent, some suggested that the health center would influence youths to be trans by providing gender-affirming mental health care and pushing so-called “transgender drugs.”

Recommendation: Medium Impact Read More +

In a December 6 ruling, a federal judge directed the FDA to disclose more documents related to the agency’s emergency authorization of COVID-19 vaccines. The ruling is part of a lawsuit filed in 2021 that made headlines when the FDA argued it would take decades to process and release the requested documents. According to the lawsuit, the agency has already released over 1.2 million pages of COVID-19 vaccine records. Many vaccine opponents are celebrating the court’s decision, claiming without evidence that the documents were allegedly “hidden” because they reveal evidence of COVID-19 vaccine injuries. A senator who has frequently promoted false and misleading claims about COVID-19 and mRNA vaccines accused the FDA of “fighting transparency.”

Recommendation: Medium Impact Read More +

Alerts are categorized as high, medium, and low impact.
  • High impact: Narratives with widespread circulation across communities, high engagement, exponential velocity, and a high potential to impact health decisions. Are often more memorable than accurate information.
  • Medium impact: Narratives that are circulating in priority populations and pose some threat to health. Potential for further spread due to the tactics used or because of predicted velocity. Often highlights the questions and concerns of people.
  • Low impact: Narratives that are limited in reach, don’t impact your community, or lack the qualities necessary for future spread. May indicate information gaps, confusion, or concerns.
2023 Trends in COVID-19
Vaccine Opposition

This new report details the trends in 2023 discussions about COVID-19 vaccines, identifying both persistent, recurring themes from previous years and new themes that emerged within the year. The goal is to equip public health professionals with information to help navigate future discussions around COVID-19 vaccines.

Categorizing Public Conversation
on Vaccine Opposition to Inform
Health Communications Strategies

This new report leverages PGP’s advanced media monitoring platforms and expertise in vaccine opposition to categorize narratives into patterns. These patterns can help health communicators plan messaging approaches and strategies to improve vaccine uptake.

Vaccine Misinformation Guide

Get practical tips for addressing misinformation in this new guide. Click image to download, or see highlights