Trending Narrative Alerts
Knowing what health information is trending can help you generate effective messaging.
Alerts are based on the monitoring of publicly available media data from diverse sources like social media, broadcast television, news websites, blogs, online video, and more. While some insights reference specific false claims and conspiracy theories, others are included to indicate gaps in knowledge, concerns, speculation, and other trending discussions. Inclusion is based on reach, velocity of spread, and whether conversations may impact health behaviors and decisions.
Misinformation Alerts
Knowing what misinformation is being shared can help you generate effective messaging.
These insights are based on a combination of automated media monitoring and manual review by public health data analysts. Media data are publicly available data from many sources, such as social media, broadcast television, newspapers and magazines, news websites, online video, blogs, and more. Analysts from the Public Good Projects triangulate this data along with other data from fact checking organizations and investigative sources to provide an accurate, but not exhaustive, list of currently circulating misinformation.Alerts are categorized as high, medium, and low impact.
- High impact: Narratives with widespread circulation across communities, high engagement, exponential velocity, and a high potential to impact health decisions. Are often more memorable than accurate information.
- Medium impact: Narratives that are circulating in priority populations and pose some threat to health. Potential for further spread due to the tactics used or because of predicted velocity. Often highlights the questions and concerns of people.
- Low impact: Narratives that are limited in reach, don’t impact your community, or lack the qualities necessary for future spread. May indicate information gaps, confusion, or concerns.
As winter storms and extreme cold affect millions across the United States, including much of the South, conversations about winter weather preparation and cold-related deaths circulated online. Local officials encouraged wearing layers, keeping warm clothing and blankets in cars, and being aware of fire and carbon monoxide safety measures when trying to keep warm indoors. Several social media posts emphasized the dangers of cold temperatures, especially in regions unaccustomed to cold weather. Additionally, some users explained how climate change could cause extreme weather, sharing a recent study that links the rise in cold-related deaths in the last two decades to climate change and research that shows that cardiovascular events like heart attacks and strokes increase in the winter. Many posts dismissed the concerns as fearmongering and mocked the idea that “global warming” causes colder temperatures. Some posts claimed that COVID-19 vaccines are responsible for the increase in heart attacks in winter, a phenomenon that has been observed for decades.
Recommendation:
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Claims that cold weather disproves climate change have persisted for decades. Debunking messaging may explain that bouts of extreme temperatures and other extreme weather events are linked to climate change. Messaging may also explain that cold weather can be extremely dangerous and even deadly, particularly in places that do not have the infrastructure to prevent cold-weather risks. Talking points may provide tips for how to stay warm in cold weather, including preparing a winter survival kit, being aware of warming station locations, and learning how to operate heating devices safely. Fact Checking Source(s): National Weather Service, NOAA
On December 31, 2024, a social media post stated that heterosexual people should be taking the HIV prevention drug PrEP and that the world may not be “ready for that conversation.” The post received approximately 2.6 million views, 58,000 likes, 6,000 reposts, and 350 comments as of January 7. Commenters questioned if heterosexual people need PrEP. One commenter wrote that their doctor incorrectly stated that the medication is only meant for gay men and sex workers.
Recommendation:
Medium Impact Read More +
In response to confusion and concern about PrEP, messaging may explain that this medication reduces the risk of contracting HIV through sex or injecting drugs by around 99 percent when taken correctly. The CDC says PrEP may be right for sexually active people of all genders and sexual orientations who have sexual partners with HIV, do not consistently use condoms during vaginal or anal sex, or have been diagnosed with a sexually transmitted infection in the past six months. PrEP may also be right for anyone who injects drugs and shares injection equipment. Messaging may encourage patients to talk to their health care provider or go to a health clinic or local health department to learn more about accessing PrEP, including payment assistance programs for uninsured patients. Fact Checking Source(s): USCF, Healthline
Some conspiracy theorists are downplaying the potential severity of bird flu and promoting false claims about bird flu vaccine safety. Most of the posts are circulating the debunked claim that a bird flu vaccine approved by the FDA in 2020 killed one in 200 people who received it. Several social media users speculated that bird flu is an attempt to control the population and an “evil psyop” (psychological operation).
Recommendation:
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The narrative that bird flu vaccines are deadly misrepresents real clinical trial data, which may make them appear more valid and undermine confidence in vaccines. Although the claim is based on clinical trial data, it omits that the deaths during the trial were not related to the vaccine. Messaging may emphasize that all bird flu vaccines on the market have been tested for safety. Fact Checking Source(s): CDC, Science Feedback
Numerous popular social media posts in multiple languages are circulating false and misleading claims about vaccine ingredients. A widely circulated video clip resurfaced the debate about the use of fetal cell lines to develop vaccines. Several posts repeated the false claim that vaccines contain fetal cells. Other posts falsely claimed that the hepatitis B vaccine contains thimerosal (mercury), HPV vaccines contain graphene oxide, COVID-19 vaccines contain HIV and cancer-causing DNA contaminants, and multiple routine vaccines contain aluminum additives that cause developmental delays.
Recommendation:
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Fearmongering about vaccine ingredients is an effective anti-vaccine tactic that fuels hesitancy. Debunking messaging may explain that every vaccine ingredient is there for a reason and is tested to ensure that it is safe. For example, aluminum boosts the effectiveness of vaccines without a safety risk. Thimerosal is a form of mercury that is completely harmless in low doses and helps prevent vaccine contamination. Graphene oxide can be used in sensors to detect HPV in the body, and cells collected from fetal tissue from the 1970s have been used for decades to develop many medicines. No vaccines contain graphene oxide or fetal cells. Fact-Checking Source(s): CHOP, FDA
On December 13, the New York Times reported that in 2022, a lawyer assisting presumptive HHS secretary Robert F. Kennedy Jr. in screening federal health officials petitioned the FDA to revoke its approval of the inactivated polio vaccine. Since Friday, the story has been trending nationally and globally, with many criticizing the attempt to discredit an established and trusted vaccine. In response, several politicians have attempted to distance themselves from criticism of the polio vaccine. However, other social media posts claimed that the modern polio vaccine was not properly tested and was not as safe as the vaccine developed by Jonas Salk in the early 1950s. Some also repeated the myth that routine vaccines have not been subjected to randomized controlled trials. Some posts displayed broad anti-vaccine beliefs, insisting that children receive too many vaccines and that vaccines cause more harm than good.
Recommendation:
High Impact Read More +
False and misleading narratives about routine vaccine safety can drive hesitancy, especially when coming from high-ranking officials. Debunking messaging may emphasize that the inactivated polio vaccine is one of the safest vaccines available, with no serious adverse reactions associated with it. Talking points may explain that the polio vaccine has been closely monitored for decades. Safety data from millions of vaccine doses reveal few adverse events and no safety concerns. Messaging may also highlight that the polio vaccine used in the U.S. is the modern version of Salk’s polio vaccine. Fact-Checking Source(s): AAP, CHOP Messaging:
A recent study published in a controversial journal claims, with evidence, that being around someone who has been vaccinated against the COVID-19 vaccine can cause abnormal menstruation. After having recruited unvaccinated people who had been in close proximity to vaccinated people to study the effects of supposed COVID-19 vaccine “shedding,” the study claims that unvaccinated women who were within 6 feet of people who were vaccinated against COVID-19 experienced earlier, longer, and heavier periods. Several of the authors are affiliated with prominent anti-vaccine organizations, and one is the author of a now-retracted study falsely linking the MMR vaccine to autism. Online responses to the claim recommended several so-called “cures” for the alleged vaccine shedding.
Recommendation:
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The study may appear legitimate to those seeking information about COVID-19 vaccine safety, which increases its potential impact. Debunking messaging may emphasize that it is not biologically possible for COVID-19 vaccines to shed because they don’t contain a live virus. Additionally, messaging may explain that the recent study claiming that being in close proximity to a vaccinated person can cause menstrual irregularities in unvaccinated people was published in a journal that is not in the National Library of Medicine and primarily publishes unsubstantiated anti-vaccine “studies.” Fact Checking Source(s): Health
A new preprint study driving conversation online estimates that by 2030, excess air pollution caused by artificial intelligence could cause up to 1,300 premature deaths a year in the United States alone. The study also estimated an annual economic impact of $20 billion per year due to lost work and school days and treatments from pollution-related health issues. Researchers at Caltech and the University of California, Riverside, project that the public health burden of AI-related pollution will exceed that from automobile and steelmaking by the end of the decade. One of the study’s authors noted that, “the growth of AI is driving an enormous increase in demand for data centers and energy, making it the fastest-growing sector for energy consumption across all industries.”
Recommendation:
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Messaging may explain that while AI is a valuable tool, like any technology, it has drawbacks that should be considered. AI data centers use large amounts of energy, water, and natural resources and produce electronic waste, all of which have significant environmental impacts. Several organizations and initiatives are working to raise awareness and mitigate some of AI’s damaging public health effects. Fact-checking sources: Newsweek; University of California, Riverside
In a December 8 Meet the Press interview, President-elect Donald Trump stated that he would eliminate vaccines if they were found to be dangerous for children. He insinuated that vaccines may be linked to rising autism rates and that Robert F. Kennedy, Jr. will investigate “what’s going on with disease and sickness.” When the interviewer correctly noted that decades of research have definitively disproved any link between childhood vaccines and autism, Trump only insisted that he is “open to” further investigation. Online responses to the interview argue that vaccines are not properly tested, that the risks of vaccination outweigh the benefits, and that doctors promote vaccines for profit. Several popular posts express support for Kennedy’s debunked beliefs.
Recommendation:
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The proposed “investigation” into childhood vaccine safety may lead to restrictions on vaccine access and cause lasting damage to the public’s perception and acceptance of vaccines. Debunking messaging may explain that researchers have studied a potential link between vaccines and autism for decades and have never found evidence of any connection. The study that originally claimed that vaccines cause autism was retracted after it was found to involve unethical research practices. No subsequent studies have found a causal link between any vaccine and autism. Fact-Checking Source(s): Factcheck.org, Time
Several social media users, including an account known for inciting harassment, are targeting Gardiner High School in Maine for attempting to open a school-based health center that would provide primary care services. The center, which is awaiting school board approval, would aim to remove barriers to physical and mental health care for youth by offering services like annual physicals, vaccinations, and mental health care on school property. Since Maine allows health care providers to offer some confidential services to minors, parents have expressed concern that this clinic would facilitate minors making health decisions that they are “not mature enough” to make without parental support. The most popular post has over 16,000 engagements as of December 11. Notably, minors in Maine cannot receive vaccination without the consent of a parent or guardian. Some posts encourage parents to homeschool their children and claim that the clinic is a “nefarious” way to vaccinate more children. While most comments expressed outrage that youths could potentially receive vaccines without parental consent, some suggested that the health center would influence youths to be trans by providing gender-affirming mental health care and pushing so-called “transgender drugs.”
Recommendation:
Medium Impact Read More +
The myth that youth can be “influenced” to be trans is persistent. Debunking messaging may emphasize that this claim is not supported by research. Messaging may also explain that health care providers in most states require parental consent in order to provide gender-affirming care to youths. In Maine, 16- and 17-year-olds can only receive gender-affirming hormone therapy without parental consent if they have received counseling and have been determined to be experiencing harm from not receiving this care. Sharing information about the mental health benefits of gender-affirming care and mental health resources geared toward trans people is recommended. Fact Checking Source(s): Scientific American
In a December 6 ruling, a federal judge directed the FDA to disclose more documents related to the agency’s emergency authorization of COVID-19 vaccines. The ruling is part of a lawsuit filed in 2021 that made headlines when the FDA argued it would take decades to process and release the requested documents. According to the lawsuit, the agency has already released over 1.2 million pages of COVID-19 vaccine records. Many vaccine opponents are celebrating the court’s decision, claiming without evidence that the documents were allegedly “hidden” because they reveal evidence of COVID-19 vaccine injuries. A senator who has frequently promoted false and misleading claims about COVID-19 and mRNA vaccines accused the FDA of “fighting transparency.”
Recommendation:
Medium Impact Read More +
Clinical trial documents are frequently misrepresented and misinterpreted to advance false narratives about COVID-19 vaccine safety and effectiveness. Debunking messaging may explain that COVID-19 vaccines were subject to rigorous animal testing and clinical trials in humans that were among the largest trials in history. Messaging may also emphasize that the vaccines were developed and approved quickly due to existing in-depth knowledge of other coronaviruses, decades of mRNA research, and an accelerated development process with unprecedented international collaboration and funding. Fact Checking Source(s): Health, University of California
Alerts are categorized as high, medium, and low impact.
- High impact: Narratives with widespread circulation across communities, high engagement, exponential velocity, and a high potential to impact health decisions. Are often more memorable than accurate information.
- Medium impact: Narratives that are circulating in priority populations and pose some threat to health. Potential for further spread due to the tactics used or because of predicted velocity. Often highlights the questions and concerns of people.
- Low impact: Narratives that are limited in reach, don’t impact your community, or lack the qualities necessary for future spread. May indicate information gaps, confusion, or concerns.
2023 Trends in COVID-19
Vaccine Opposition
This new report details the trends in 2023 discussions about COVID-19 vaccines, identifying both persistent, recurring themes from previous years and new themes that emerged within the year. The goal is to equip public health professionals with information to help navigate future discussions around COVID-19 vaccines.
Categorizing Public Conversation
on Vaccine Opposition to Inform
Health Communications Strategies
This new report leverages PGP’s advanced media monitoring platforms and expertise in vaccine opposition to categorize narratives into patterns. These patterns can help health communicators plan messaging approaches and strategies to improve vaccine uptake.
Vaccine Misinformation Guide
Get practical tips for addressing misinformation in this new guide. Click image to download, or see highlights.