Updated Toolkit: COVID-19 Booster Dose Messaging and Outreach Tools

Millions of Americans are now eligible to get a COVID-19 booster dose. The following communications resources — including topline talking points, answers to tough questions, sample social media posts and graphics — can help you answer questions about COVID-19 vaccine booster doses and support your local vaccination outreach.

Topline Messages

The vaccines work. The COVID-19 vaccines continue to be remarkably effective in reducing risk of severe disease, hospitalization, and death, including against the delta variant. CDC data show that in August 2021, the risk of dying from COVID-19 in the U.S. was more than 11 times greater for unvaccinated people than for fully vaccinated people.

Booster doses are recommended for some groups of people:

  • Some Pfizer and Moderna recipients should get a booster at least six months after their second shot – people age 65 and older, and adults at high risk due to medical conditions or exposure at their jobs.
  • All Johnson & Johnson recipients age 18 and older should get a booster at least two months after their initial shot.
  • Immunocompromised people who received the Pfizer or Moderna vaccine should get an additional dose at least 28 days after their second dose.

The CDC’s clinical guidance advises people to get the same booster as their initial vaccine, but allows people to mix and match (i.e. get a different COVID-19 booster than their initial vaccine) if they have a different preference.

As the science and the virus evolve, so do our policies and recommendations. Booster doses are common for many vaccines. The scientists and medical experts who developed the COVID-19 vaccines continue to closely watch for signs of waning immunity, how well the vaccines protect against new mutations of the virus, and how that data differ across age groups and risk factors.

Updated October 25, 2021

Answers to Tough Questions

Visit our Answers to Tough Questions for full messaging guidance to help you answer questions in your community, such as:

  • Who should get a COVID-19 booster dose?
  • Why is an additional dose of the COVID-19 vaccine recommended for immunocompromised people?
  • Can I mix and match my COVID-19 vaccine and booster?
  • I want to get a booster dose, but I’m not eligible yet. Why not? Can I get one anyway?

Social Media Sample Posts and Shareable Graphics

Sample Posts

The COVID-19 vaccines are safe and effective, and continue to be highly effective against hospitalization and severe outcomes of COVID-19. If you have questions about why or when you might need a booster dose — or about booster dose eligibility — learn more: [insert link to your local/state landing page]

COVID-19 booster updates: all J&J recipients should get a booster, some Pfizer and Moderna recipients should – including people ages 65+ and adults who are at high risk. Not sure if you’re eligible for a booster dose? Learn more about eligibility here: [insert link to your local/state landing page]

It’s flu season, which means it’s time to get your flu shot. If you’re eligible to get a #COVID19 booster dose, you might be wondering if you can also get your flu shot the same day. You can! Learn more about getting your booster and flu shots here: [insert link to your local/state landing page]

Booster doses have been in the news lately — what are they? Booster shots are common for many vaccines. While not everyone needs a #COVID19 booster, some people are recommended to get one. Learn more: [insert link to your local/state landing page]

If you’re eligible for a booster dose, you may have questions about “mixing and matching.” CDC advises people to get the same booster as their initial vaccine, but allows people to “mix and match” if they have a different preference. Learn more: [insert link to your local/state landing page]

Shareable Graphics

Click to download a folder with four new graphics on FDA approval.

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