Updated Toolkit: COVID-19 Booster Dose Messaging and Outreach Tools

The CDC recommends that everyone age 12 and older get a COVID-19 booster dose. The following communications resources — including topline talking points, answers to tough questions, sample social media posts and graphics — can help you answer questions about COVID-19 vaccine booster doses and support your local vaccination outreach.

Topline Messages

Everyone age 12 and older is eligible to get a COVID-19 booster dose. 

  • Moderna recipients age 18 and older should get a booster at least 6 months after second shot.
  • Pfizer recipients age 12 and older should get a booster at least 5 months after second shot.
  • Johnson & Johnson recipients age 18 and older should get a Pfizer or Moderna booster at least 2 months after initial shot.
  • Children younger than 12: a booster is not recommended at this time.

The CDC recommends that people who received the Johnson & Johnson vaccine get a Pfizer or Moderna booster. The CDC advises people who got a Pfizer or Moderna vaccine to get the same booster as their initial vaccine, but allows them to mix and match (i.e., get a different COVID-19 booster than their initial vaccine) depending on preference or availability—with the exception of adolescents age 12-17 who are only eligible to receive the Pfizer vaccine.

The emergence of the Omicron variant underscores the importance of vaccination, boosters, and preventive efforts to protect against COVID-19. The COVID-19 vaccines continue to be highly effective in reducing risk of severe disease, hospitalization, and death. CDC recommendations on booster doses are based on the latest data, which show that booster doses significantly increase protection from the Omicron variant, with the goal of ensuring that people have optimal protection against COVID-19 infection, severe illness, and death.

Updated January 6, 2022

Answers to Tough Questions

Visit our Answers to Tough Questions for full messaging guidance to help you answer questions in your community, such as:

  • If we need a booster dose, does that mean that the vaccines aren’t working?
  • Can I mix and match my COVID-19 vaccine and booster?
  • So does this mean people will need a COVID-19 booster every six months?

Social Media Sample Posts and Shareable Graphics

Sample Posts

The COVID-19 vaccines are safe and effective, and continue to be highly effective against hospitalization and severe outcomes of COVID-19. The emergence of the omicron variant underscores the importance of getting vaccinated and getting a booster. If you have questions or are eligible to schedule your booster, learn more here: [insert link to your local/state landing page]

COVID-19 booster updates: everyone ages 12 and older should get a booster shot. Learn more about booster doses, and where/how to get one, here: [link to local/state landing page]

It’s flu season, which means it’s time to get your flu shot. If you’re eligible to get a #COVID19 booster dose, you might be wondering if you can also get your flu shot the same day. You can! Learn more about getting your booster and flu shots here: [insert link to your local/state landing page]

Booster doses have been in the news lately — what are they? Booster shots are common for many vaccines. While not everyone needs a #COVID19 booster, some people are recommended to get one. Learn more: [insert link to your local/state landing page]

If you’re eligible for a booster dose, you may have questions about “mixing and matching.” CDC advises people to get the same booster as their initial vaccine, but allows people to “mix and match” if they have a different preference. Learn more: [insert link to your local/state landing page]

Shareable Graphics

Click to download a folder with five graphics on booster doses.

Click to download full size image.Click to download full size image.Click to download full size image.Click to download full size image.

Click to download full size image.