Knowing what misinformation is being shared can help you generate effective messaging.
These insights are based on a combination of automated media monitoring and manual review by public health data analysts. Media data are publicly available data from many sources, such as social media, broadcast television, newspapers and magazines, news websites, online video, blogs, and more. Public health data analysts from the PGP (The Public Good Projects) triangulate this data along with other data from fact checking organizations and investigative sources to provide an accurate, but not exhaustive, list of currently circulating misinformation.Recommendations are organized into three categories:
- Ignore: Focus on current communications priorities.
- Passive Response: Be prepared to address if directly asked, and in certain cases consider updating FAQ’s and info sheets addressing common myths and misperceptions. Otherwise, continue to focus on current communications priorities.
- Direct Response: Directly address this misinformation.
Reports of allergic reactions in 6 Moderna COVID-19 vaccine recipients at a clinic in San Diego temporarily slowed down vaccinations. According to the county’s Director of Epidemiology, the number of allergic reactions was slightly higher than expected in a day, and the reactions are being investigated. California’s state epidemiologist recommended providers stop using a specific lot of the Moderna vaccine out of an abundance of caution, and after consulting with the Centers for Disease Control and Prevention, as well as allergists and other experts, California has resumed the Moderna vaccine rollout. The story spread quickly among vaccine opponents on social media, with popular tweets claiming that there were more injuries than reported.
Recommendation: Continuing to regularly promote vaccines and their safety and efficacy is itself debunking this misinformation. Health communicators should keep abreast of clusters of adverse reactions such as this, and be prepared to address the incident if directly asked. Suggested talking points could include that all individuals who suffered an allergic reaction fully recovered, that healthcare workers at vaccination sites are monitoring people and ready to respond quickly if an adverse reaction occurs, and that each time an incident like this occurs it is covered by the news media and investigated seriously by health authorities - signs the system is working. Fact Checking Source(s): snopes.com, nbcsandiego.com, sfchronicle.com Passive Response Read More +
Discredited scientist and unlicensed physician Andrew Wakefield, known as a leader of the global anti-vaccine movement, has recently begun making claims that the new mRNA vaccines for COVID-19 are a form of genetic engineering and are altering individual's DNA. The original disinformation was taken down on some social media sites, but the misinformation itself is now circulating widely. Confusion regarding mRNA and DNA has existed since the introduction of novel mRNA vaccines; anti-vaccination leaders capitalizing on this confusion by addressing it in their prominent talking points is a new challenge.
Recommendation: Continuing to regularly promote vaccines and their safety and efficacy is itself debunking this misinformation. Health communicators should address confusion regarding mRNA and DNA as this confusion is widespread, though not by directly confronting anti-vaccination leadership talking points. Consider updating vaccine informational materials, resources, and FAQs. Fact Checking Source(s):gavi.com, acsh.org, skepticalraptor.com Passive Response Read More +
A Florida medical doctor died 16 days after taking the Pfizer/BioNTech vaccine. An Emeritus Professor of medicine from a respected medical institution claimed in an interview with a large media outlet that “it’s a medical certainty that the vaccine was related.” Vaccine opponents quickly disseminated the remarks to validate their opposition to the vaccine. The Florida medical doctor’s death is under investigation by the CDC and researchers from the vaccine manufacturer. Cause of death is pending from the Miami Dade County’s coroner. At this time, he is believed to have died from a brain hemorrhage brought on by a low platelet count, a condition called “acute immune thrombocytopenia”.
Recommendation: Continuing to regularly promote vaccines and their safety and efficacy is itself debunking this misinformation. However, as more people get vaccinated morbidity and mortality will naturally occur among people who have received a COVID-19 vaccine; this is because at a population level, illness and death are always occurring. There is no evidence COVID-19 vaccines are linked to deaths. Suggested talking points would be to emphasize that adverse events after vaccination are investigated, there is no evidence COVID-19 vaccines are linked to deaths, and to educate on the normal, expected level of illness and death in the population. Familiarity with baseline levels of morbidity and mortality can aid communicators in explaining coincidence vs. causation. Passive Response Read More +
A false claim that a nursing home had zero deaths from COVID-19 until it started vaccinations is circulating on social media. Without any evidence, the claim states that the vaccine may have killed 24 people in a Syracuse nursing home. Officials from the nursing home are calling the claim “dangerously false” and misleading. They further clarified that the deaths mentioned in the claim are from an outbreak of COVID-19 that affected 137 residents, 24 of whom died. Although the nursing home has started vaccinating its residents, the outbreak occurred in December before vaccines were available and administered. Moreover, some of the residents that died did not receive a COVID-19 vaccine.
Recommendation: Continuing to regularly promote vaccines and their safety and efficacy is itself debunking this misinformation. In this case, the cause of death appears clear: COVID-19. However, as more people get vaccinated, morbidity and mortality will naturally occur among people who have received a COVID-19 vaccine; this is because at a population level, illness and death are always occurring. There is no evidence COVID-19 vaccines are linked to deaths. Suggested talking points would be to emphasize that adverse events after vaccination are investigated, there is no evidence COVID-19 vaccines are linked to deaths, and to educate on the normal, expected level of illness and death in the population. Familiarity with baseline levels of morbidity and mortality, along with the current incidence of COVID-19 deaths, can aid communicators in explaining coincidence vs. causation. Fact Checking Source(s): syracuse.com Passive Response Read More +
The Nation of Islam (NOI), an African American political and religious movement in the United States, has begun an anti-vaccine campaign. An in-person and online event featured a lengthy seminar titled “Beyond Tuskeegee – Why Black People Must Not Take The Experimental COVID-19 Vaccine." The event was posted on YouTube and other social media sites, and has been viewed over 100,000 times. NOI has created a webpage on COVID-19 vaccines, providing information and educational resources that contain substantial health misinformation regarding vaccines:
https://www.noi.org/vaccine
Recommendation: Black / African American health experts and community leaders in the United States have recently begun advising health communicators to stop using the term "vaccine hesitant" when referencing Black communities, and to stop referring to information circulating within Black communities as "misinformation." These experts are advising health communicators to instead focus on partnering with and empowering Black community leaders and organizations, and to earn trust instead of asking for or expecting it. Given the legacy of unethical treatment of Black communities and individuals in the United States by the medical and public health fields, this approach is recommended. Focusing on NOI's actions will distract from priority talking points regarding vaccine safety and efficacy, the equity of vaccine distribution, disproportionate risk of and mortality from COVID-19 among African Americans, and structural racism. Fact Checking Source(s):scientificamerican.com Ignore Read More +
A video titled “The Future of Vaccines” is circulating containing various debunked claims, including that COVID-19 vaccines cause genetic mutations to unborn fetuses in pregnant women, that the vaccines are unsafe due to rushed clinical trials, and that the vaccines contain microchips that will be implanted into those who receive it. All of the claims in the video have been explained or debunked by multiple fact checking sites.
Recommendation: Addressing this misinformation could distract from priority talking points regarding vaccine safety and distribution and general public health guidance. Fact Checking Source(s): politifact, poynter.org, reuters.com Ignore Read More +
Several stories have been trending around adverse reactions to the Pfizer and Moderna COVID-19 vaccines. Last week a story about a nurse who fainted after receiving her Pfizer vaccine was trending, and in the last 24 hours the story has escalated to claim that she has now died from the vaccine (which is false). A story about a physician at Boston Medical Center who went into anaphylactic shock after receiving the Moderna vaccine also caused a spike in claims that vaccine ingredients are unsafe. The CDC asks individuals with a history of severe allergies to vaccines to consult their physician before receiving the vaccine.
Recommendation: Directly address reported adverse reactions to prevent future misinformation. Use clear, consistent communication to make people more aware of what to expect, and focus on the fact that the benefits of vaccination outweigh the risks. Keep information sheets and website FAQs up to date, and make sure spokespeople are aware of recently reported adverse reactions and have a prepared response, in case they are asked. Sample Statement "Severe side effects for the COVID-19 vaccine are extremely rare. When minor side effects occur, they are a normal sign your body is building protection to the virus, and most go away within a few days. If you have questions about whether the vaccine is safe for you, you should talk to your physician." Fact Checking Source(s): thequint.com | factcheck.org | cdc.gov Direct Response Read More +
A Facebook photo is being shared that shows a bloody and disheveled hospital room with a fake CNN screen reading, "Breaking News: Hospitals on lockdown as first COVID-19 vaccine patients start eating other patients." There is, of course, no evidence that possible adverse reactions from COVID-19 immunization include cannibalism. Multiple fact-checking sites have debunked this post.
Recommendation: Addressing this misinformation could distract from priority talking points about vaccine safety and distribution. Fact Checking Source(s): newsmobile.in Ignore Read More +
News and social media sites have shared a story about a nurse in Nashville who claims that her COVID-19 vaccine has caused Bell's palsy. Bell's palsy was also reported among a handful of vaccine trial participants, but not more than would be expected by chance, and at this time there is no definitive link between the vaccine and paralysis.
Recommendation: Direct Response Read More +
Directly address reported adverse reactions to prevent future misinformation. Use clear, consistent communication to make people more aware of what to expect, and focus on the fact that the benefits of vaccination outweigh the risks. Keep information sheets and website FAQs up to date, and make sure spokespeople are aware of recently reported adverse reactions and have a prepared response, in case they are asked.
Sample Statement
"There is no definitive link between the vaccine and paralysis. Severe side effects for the COVID-19 vaccine are extremely rare. If you have questions about whether the vaccine is safe for you, you should talk to your physician."
Fact Checking Source(s): fullfact.org
Several tweets from the UK are circulating, alleging that a new variation of the coronavirus was caused by Pfizer's COVID-19 vaccine. There are two important things to know about this claim: first, the new variant emerged in September of this year and began circulating at low levels in the population recently. Second, Pfizer's vaccine uses mRNA technology and cannot give recipients an infection of the virus. Experts believe that the current COVID-19 vaccines will work against the variant.
Recommendation: Addressing this misinformation could distract from priority talking points regarding vaccine safety and distribution. Spokespeople should be aware of this misinformation and have a prepared response, if directly asked. Fact Checking Source(s): thequint.com Ignore Read More +
Knowing what misinformation is being shared can help you generate effective messaging.
These insights are based on a combination of automated media monitoring and manual review by public health data analysts. Media data are publicly available data from many sources, such as social media, broadcast television, newspapers and magazines, news websites, online video, blogs, and more. Public health data analysts from the PGP (The Public Good Projects) triangulate this data along with other data from fact checking organizations and investigative sources to provide an accurate, but not exhaustive, list of currently circulating misinformation.
Recommendations are provided, organized into three categories:
- Ignore: Focus on current communications priorities.
- Passive Response: Be prepared to address if directly asked, and in certain cases consider updating FAQ’s and info sheets addressing common myths and misperceptions. Otherwise, continue to focus on current communications priorities.
- Direct Response: Directly address this misinformation.
Vaccine Misinformation Guide
Get practical tips for addressing misinformation in this new guide. Click image to download, or see highlights.