Updated Toolkit: Children and COVID-19 Vaccination

On November 2, the CDC recommended that children age 5-11 get a COVID-19 vaccine, expanding pediatric vaccine eligibility to all children and adolescents age 5 and older. Use these sample posts and shareable graphics to promote vaccination in your community.

Visit our Answers to Tough Questions on children and vaccinations for messaging guidance that helps answer questions such as: “Why should children get the COVID-19 vaccine?” and “Will children experience any side effects from the vaccine? I’ve heard about myocarditis”

New Tested Messaging

With de Beaumont Foundation and Made to Save, we tested messaging with parents of children ages 5-11, and found that messages about health and community were most effective at increasing support for COVID-19 vaccination of this age group. Download the full tip sheet here.

Sample Posts

The CDC now recommends #COVID19 vaccination for all children and teens age 5 and older. Learn more about getting your child a safe, effective, and free #vaccine: [Link to your local/state landing page for more information]

Over 11 million children and teens age 12-17 have already gotten vaccinated against COVID-19, and now children age 5-11 are eligible for the #COVID19 vaccine. Learn more about getting your child a safe, effective, and free #vaccine: [Link to your local/state landing page for more information]

As we approach the holiday season, the best way to keep your children safe and healthy is by getting them the #COVID19 vaccine. Children ages 5 and up are eligible. Learn more: [Link to your local/state landing page for more information]

Sample Graphics

Click on each image to download a high-quality version.

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