Florida measles outbreak fuels anti-vaccine narratives

A measles outbreak at an elementary school in Florida’s Broward County prompted the circulation of debunked myths about the disease and the MMR vaccine. Some vaccine opponents claim that COVID-19 or measles vaccines caused the outbreak, while others argue that measles isn’t serious and that vaccines are unnecessary. Notably, some opposition to measles vaccination appears to be an extension of the skepticism about the safety and effectiveness of COVID-19 vaccines.

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The Public Health Communications Collaborative (PHCC) was formed in 2020 to coordinate and amplify public health messaging on COVID-19 and increase Americans’ confidence in guidance from the Centers for Disease Control and Prevention (CDC) and state and local public health officials.

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