Information moves at the speed of trust. Or does it move at the speed of a like, comment, and share on social media? In a digital world full of misinformation, building trust in online communities is increasingly important. During this webinar, public health communicators will hear from social media experts and trust researchers on ways to build and maintain trust online.
Topics will include:
- Real-world examples of trust-building strategies within online communities
- An exploration of conditions that may lead to distrust
- Ten considerations for crafting a good response to misinformation online
Speakers
Gillian SteelFisher
Principal Research Scientist and Director of Global Polling, Harvard Opinion Research Program
Connie Moon Sehat
Principal Investigator, Analysis and Response Toolkit for Trust (ARTT)
Adrienne Ammerman
Communications Specialist, WNC Health Network
Brett Morrow
Chief Communications Officer, Los Angeles Department of Public Health
