Comms Crash Course: Podcasting to Amplify Public Health Messages


Podcasts have been steadily growing in listenership and credibility over the last decade.

Podcasts can be a convenient and accessible way to share public health information, but the process of launching a new communications channel may feel daunting.

This webinar featured public health communicators who have been where you are. Learn the questions they asked before getting started, and how they determined podcasts would strengthen understanding of public health.

Webinar attendees heard from experts on:

  • The current audio landscape and why people are listening
  • Strategies to help create your podcast format
  • Communicating the importance of podcasting with colleagues and peers
  • Successes and challenges of public health podcasts

Speakers

Emily Kwong, photographed for NPR, 6 June 2022, in Washington DC. Photo by Farrah Skeiky for NPR.

Emily Kwong

Co-host and Reporter, Short Wave

Daniella Barreto

Host, Public Health is Dead

Natalie Esparza

Marketing Manager, North Sound ACH

Josh Zanger

Producer, Healthy Chicago Podcast

Cynthia Ibarra

Producer, Healthy Chicago Podcast

Podcast Resources and Inspiration

Shared by our panelists and attendees during the webinar, these production tools and podcast recommendations aim to help you on your podcasting journey, from developing a concept to going live.