PHCC and Science To People are building an AI-powered thought partner and creative assistant designed to help public health professionals deliver clear, science-based messages faster and with confidence. Join the pilot program.
Overview
Artificial Intelligence (AI) is transforming how we work, think, and communicate. It is now a force across sectors and can, if used responsibly, lead to better communications, greater efficiency, and more effective strategies.
Whether you’re an AI-curious or AI-overwhelmed public health communicator, this webinar will help you understand the AI landscape and the tools and practices that can support your work connecting with communities.
From the pros, like automation that helps communicators focus on listening and engaging with communities, to the potential downsides, like loss of trust and potential for misinformation, expert panelists will cover all your pressing questions about this impactful tool that’s here to stay.
By the end of this webinar, attendees will be able to:
- Learn practical ways to experiment and implement AI tools to support daily public health communications.
- Understand risks associated with using AI in public health communications, including inaccurate information, overreliance, controlling for mental health risks, and community perception of your team’s use of AI.
- Apply current best practices to ensure AI-assisted communications remain aligned with your organization’s values and goals.
Resources
Explore the resources discussed in this webinar:
Understanding AI
- AI in Public Health | Kansas Public Health Collaborative
- Developing Artificial Intelligence (AI) Policies for Public Health Organizations: A Template and Guidance | Kansas Health Institute
- Digital Opinion Leadership in the Age of Social Media and Generative AI: A Vision for the Future of Health Communication Science | National Academy of Medicine
- Pioneering an AI clinical copilot with Penda Health | OpenAI
- Scaling the Idea of Opinion Leadership to Address Health Misinformation: The Case for “Health Communication AI” | Journal of Health Communication
- The Artificial Intelligence Show | Paul Roetzer and Mike Kaput
Find the Right Tools for Your Work
- JournalistsToolbox.ai | Mike Reilley
- LLM journalism tool advisor | Center for Cooperative Media
- Wonder Tools | Jeremy Kaplan
