#YoNoMeVacuno is being used on TikTok for Spanish-speaking users to share their reasons for not getting vaccinated. Many of the videos include false narratives about COVID-19 vaccine safety. This is trending at the same time as Latino and other marginalized communities are questioning if the Johnson & Johnson vaccine’s availability is creating a tiered system in vaccine distribution by making the perceived “less effective” vaccine more available to communities of color. Some prominent Latinx influencers are using the hashtag.
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The Public Health Communications Collaborative (PHCC) was formed in 2020 to coordinate and amplify public health messaging on COVID-19 and increase Americans’ confidence in guidance from the Centers for Disease Control and Prevention (CDC) and state and local public health officials.
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