Multiple states have issued warnings about a synthetic opioid called cychlorphine that has been linked to at least 16 overdose deaths in eastern Tennessee. The drug is typically detected in deaths involving other substances, such as methamphetamine and fentanyl. Most online responses to the news focused on sharing information about the drug and safety measures, including urging people to carry the opioid overdose medication naloxone. Others made stigmatizing comments about people who use substances and promoted conspiracy theories about the drug’s origin.
Recommendation
Online conversations about cychlorphine provide an opportunity to share clear, accurate information about the drug, the risks associated with its use, and who is most at risk of opioid overdose. Communicators and public health teams are encouraged to review and update existing substance use materials to incorporate key facts and talking points about cychlorphine, including in social media content, webpages, and fact sheets. Messaging may explain that cychlorphine is believed to be more potent than fentanyl, and may not be detected using fentanyl test strips. Some evidence suggests that cychlorphine overdoses may be less responsive to naloxone and may require multiple administrations. Health communicators may also share information about recognizing and preventing opioid overdoses, including how to obtain and use naloxone and resources for treatment of opioid abuse disorder.
Fact-checking sources: The Hill, Discover Magazine
Communication resources: Discover the substance use disorder topic page
