Tuesday, November 10 | 1:00-2:30 p.m. ET / 10:00-11:30 a.m. PT
Diana Olson
Senior Director, Strategic Communications, National Foundation for Infectious Diseases (NFID)
Jennifer Crooker
Public Health Coordinator, Genesee County Health Department
Chelsea Cipriano
Executive Director, Common Health Coalition
As public health communicators prepare for another complex respiratory virus season, having a clear and flexible communication strategy is more important than ever. The 2025–26 season brought new communications challenges, evolving guidance, and a fractured messaging environment, offering important lessons for communicators on how to prepare for what comes next.
In this Ask Us Anything-style webinar, public health experts and communicators will share practical strategies for building communication plans that are clear, credible, and adaptable. Drawing on lessons from recent vaccination campaigns and respiratory virus seasons, speakers will explore how to translate evolving national and new guidance into communications that work at the local level.
The conversation will focus on how communicators can use local data, identify priority audiences, understand their communities’ trust and media environments, and adapt national messaging and content to meet people where they are.
What you’ll learn
- Lessons from the 2025-26 respiratory virus season and current vaccination campaigns to inform this year’s communication approach.
- How to build flexible communication plans and messaging that can adapt as guidance and the information environment changes.
The webinar will include brief presentations by public health communicators, followed by an in-depth, live audience Q&A for speakers to share their expertise and experiences on the respiratory virus season.
