Overcoming Challenges & Leveraging Strengths: An Action Guide for Communicators at Public Health Agencies


PHCC has launched a new resource designed specifically for communications staff at public health agencies: Overcoming Challenges & Leveraging Strengths: An Action Guide for Communicators at Public Health Agencies.

This live launch webinar introduces the new Action Guide and provides a practical walkthrough of how to use it. Built from 50 in-depth interviews with governmental public health communicators across the country, the guide reflects what communicators themselves say shapes their effectiveness — what works, what doesn’t, and how they navigate real-world constraints.

Watch the webinar to discover how the Action Guide is structured, how to decide where to start, and how to use individual chapters and their accompanying worksheets to identify realistic next steps.

The session also features perspectives from communications leaders at North Carolina Department of Health and Human Services and Public Health – Seattle & King County, who share how these challenges show up in practice and how they approach them in their own work.

Viewers will leave with a clear understanding of how to use the Action Guide and worksheets to support their communications work right away.

Speakers

  • Heather Strickland, Senior Director of Communications at the North Carolina Department of Health and Human Services
  • Emma Prus, MPP, Senior Program and Research Associate at the de Beaumont Foundation
  • Amanda Kwong, MPH, Director of the Public Health Communications Collaborative
  • Sharon Bogan, Senior Communications Strategist at Public Health — Seattle & King County