It’s often said that when public health works, it is invisible. But as people across the globe and the systems they rely on to remain safe and healthy are increasingly being pushed to the brink, is invisible public health really what we all need? In this session, Dr. Katelyn Jetelina unpacks the nuances of what public health is, what it isn’t, and why we need it to be visible more than ever before.
This keynote was part of Insights to Practice, a virtual conference hosted by the Public Health Communications Collaborative (PHCC) in March 2025. The conference brought together leading public health practitioners and professionals from across the country to explore the latest research and perspectives critical to advancing public health communications in the months and years ahead.