Identifying Trusted Public Health Information for Your Communications


Overview

Public health depends on accurate, accessible health information to produce content that keeps communities up to date.

With changes in data collection and reporting across government sites, the United States’ withdrawal from the World Health Organization, and conflicting guidance at federal and local levels, public health communicators are facing increasing challenges in sourcing credible, trustworthy science information and data.

Once the data is sourced, there is an additional hurdle: communicating why that data matters and why communities should trust it.

This webinar features public health leaders, analysts, and communicators sharing tips for identifying trusted sources and communicating data, from outbreak responses to community campaigns.

What You’ll Learn

  • Methods and examples of how to vet sources for accuracy and credibility
  • Data collection strategies and resources
  • How to build and continuously review your trusted source list
  • How communicating available data has led to improved community/public health outcomes

Shared Resources

The following resources were shared by panelists during the webinar:

  • Vaccine Resource Hub | A free library of ready-to-use, accurate vaccine resources for community organizations and the public, including multilingual materials that teams can share directly with their audiences.
  • Infodemiology Brief | A regular briefing for communicators that helps them stay ahead of emerging health conversations by surfacing patterns, context, research, and practical resources.
  • Public Good News | An accessible nonprofit newsroom that reports and explains health issues for communities in partnership with trusted local voices.