Engaging the Media to Amplify Public Health


Ensuring clarity and accuracy in public health information and expanding its reach requires building relationships with and engaging the media. The webinar will provide public health communicators with essential skills to effectively collaborate with media professionals. Expert panelists will share their insights on tailoring public health messages for different media formats and best practices for delivering important information to journalists and their readers. Join us to learn how to better represent your organization as a spokesperson and navigate media interactions with confidence by ensuring messages are on-topic, accurate, and compelling. 

Speakers

Katherine Reed

Director of Education and Content, The Association of Health Care Journalists

Amanda Yarnell

Senior Director, Center for Health Communication, and Instructor, Department of Social and Behavioral Sciences, Harvard T.H. Chan School of Public Health

Sonia Gonzales

Public Health Administrator – Communications, City of San Antonio, Metropolitan Health District

Tara Haelle

Science/Health Journalist