Culturally Driven Strategies: Tailoring Health Communications to Build Understanding and Trust


Communicating with diverse groups and populations in public health has never been more timely or critical. For public health communicators to meaningfully engage with their communities, developing culturally driven strategies can help to understand, engage, and communicate with people across various cultures and backgrounds. In this webinar, public health communicators will learn:

  • Actionable strategies and techniques to effectively communicate across cultures, build trust, and help advance health outcomes for all
  • The foundational principles of culturally driven communications
  • The differences between cultural competency, cultural humility, and cultural sensitivity

Speakers

Maria Griffin

Owner, Spo-ka’nay Enterprises

Erica Chung

International Health Planner, Minnesota Department of Health

Syreeta Wilkins

Communications Strategist, National Resource Center for Refugees, Immigrants, and Migrants (NRC-RIM)

Alison Rodden

Chief Executive Officer, HCN