COVID Messaging: Research and Tools

A round-up of communications research and tested messaging.

The Language of Vaccine Acceptance, de Beaumont Foundation, December 2020. “Words that work” and other language tools to build trust and confidence in COVID-19 vaccines, based on a poll conducted by Frank Luntz in partnership with the de Beaumont Foundation.

Guide to COVID-19 Vaccine Communications: A Practitioner’s Guide to the Principles of COVID-19 Vaccine Communications, University of Florida Center for Public Interest Communications. An outline of eight principles that can build trust, acceptance, and demand for vaccination.

 

Message Handbook: COVID-19 Testing and Tracing, the Rockefeller Foundation, September 2020. Detailed messaging and how-to’s tested by Hattaway Communications for the Rockefeller Foundation.

Communicating About the COVID-19 Vaccines: Guidance and Sample Messages for Public Health Practitioners, Berkeley Media Studies Group, December 2020. Best practices for health communications, with suggested messaging.

Changing the COVID Conversation, de Beaumont Foundation, November 2020. “Words that work” and other language tools based on a poll conducted by Frank Luntz in partnership with the de Beaumont Foundation.

Gearing Up for Effective COVID-19 Communication, CommunicateHealth, September 2020. Blog post with suggestions for laying a strong foundation for COVID vaccine communication.

Promoting Mask-Wearing During the COVID-19 Pandemic: A Policymaker’s Guide, Resolve to Save Lives, an initiative of Vital Strategies and the Johns Hopkins University Center for Health Security. A summary of global evidence about how masks prevent virus transmission and slow community spread, with best practices for mask design and use.

COVID-19 Crisis Communications Triage Kit, crowd-sourced resources from the Communications Network.