Communications Tool: Accessible Social Media for Public Health

Note: On May 22, 2024, PHCC discovered a technical issue on our website that caused downloads of this resource to lose some of their accessibility features. If you downloaded this resource before May 22, 2024, please re-download the file for all accessibility features.

Accessibility is an essential part of your public health communications. Up to 27% of adults in the United States have some type of disability (CDC), and it’s important to consider how people with disabilities will interact with your public health content. It is not possible for people to understand the important health information you are sharing if they cannot access it. 

In partnership with Disability Policy Consortium, the Public Health Communications Collaborative developed “The Public Health Communicators Guide to Creating Accessible Social Media” to support public health communicators in crafting accessible writing, visuals, audio, and videos. Use this guide to develop accessible and inclusive social media content that connects with all members of your audience.

PDF: The Public Health Communicators Guide to Creating Accessible Social Media

Click to download the PDF.

Share on Social

Use the links below to follow the Public Health Communications Collaborative and Disability Policy Consortium on social media. You can also promote “The Public Health Communicators Guide to Creating Accessible Social Media” using the following captions.

Follow us on Social

Sample Posts

Depending on the platform you’re using to share this resource, fill in the below placeholders using the appropriate social handles listed above.

  • When you’re sharing #PublicHealth information, following accessibility best practices on social media matters. Learn how to create content that will connect with all members of your audience in a resource by [PHCC Social Handle] and [Disability Policy Consortium Social Handle]: [Link to resource]
  • “The Public Health Communicators Guide to Creating Accessible Social Media” by [PHCC Social Handle] and [Disability Policy Consortium Social Handle] provides best practices for sharing accessible and inclusive #PublicHealth information on social media. Check it out: [Link to resource]
  • #PublicHealth Communicators: Check out “The Public Health Communicators Guide to Creating Accessible Social Media,” co-created by [PHCC Social Handle] and [Disability Policy Consortium Social Handle], to learn more about developing accessible writing, visuals, audio, and videos. [Link to resource]

For additional resources and evidence-based messaging guidance, visit the following PHCC webpages:

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