Recognizing and incorporating the diversity of people’s cultures, values, and beliefs is essential to effectively communicating with multicultural audiences. Through culturally driven communications, public health professionals can prioritize the preferences and perspectives of priority audiences and ensure each priority population feels represented within messaging, visuals, and outreach.
The Public Health Communications Collaborative and HCN Global co-created “Strategies for Developing Culturally Driven Public Health Communications” in 2023 and refreshed the content in 2026 to support public health communicators in effectively communicating with multicultural audiences. This guide is divided into three sections – messaging, visuals, and outreach – to support the development of your public health communications. Each section offers strategies and tools to help you create materials that build stronger relationships, increase credibility, and improve health outcomes.
Stay tuned for a comprehensive update to this resource in Fall 2026.
Strategies for Developing Culturally Driven Public Health Communications PDF
Share on Social
Use the links below to follow the Public Health Communications Collaborative and HCN on social media and promote and share the “Strategies for Developing Culturally Driven Public Health Communications” resource.
Follow us on Social
- PHCC LinkedIn: @Public Health Communications Collaborative
- HCN Global LinkedIn: @HCNGlobal
More Insights from the Field
Moderated by HCN CEO, Alison Rodden, the Public Health Communications Collaborative hosted a panel discussion among three culturally driven communicators who discussed:
- The foundational principles of culturally driven communications
- The differences between cultural competency, cultural humility, and cultural sensitivity
- Actionable strategies and techniques to effectively communicate across cultures, build trust, and help advance health outcomes for all.
Access the recording of the panel discussion to learn more from Maria Griffin, Owner of Spo-ka’nay Enterprises; Erica Chung, MPH, International Health Planner at the Minnesota Department of Health; and Syreeta Wilkins, Communications Strategist at the National Resource Center for Refugees, Immigrants, and Migrants.
