Videos are circulating on social media claiming that COVID-19 vaccine promotions (like receiving a free donut for proving vaccination) are part of a marketing scheme to sell an “experimental” vaccine for the pharmaceutical industry, and that if the vaccines were truly safe and effective, they would not require such heavy marketing. Leaders of the anti-vaccine movement have been encouraging their followers to use the term “experimental” when referencing COVID-19 vaccines, in order to increase vaccine hesitancy.
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The Public Health Communications Collaborative (PHCC) was formed in 2020 to coordinate and amplify public health messaging on COVID-19 and increase Americans’ confidence in guidance from the Centers for Disease Control and Prevention (CDC) and state and local public health officials.
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