Building a communications plan for your organization, a campaign, or an upcoming event? The process can be broken into four parts or layers: overall strategy, media strategy, message strategy, and access strategy.
Learn more about Layers of Strategy below and in our free, two-hour course: “Communicating for Change: Strategic Communications for Public Health” with Rosaura Wardsworth, MMC, and Ingrid Daffner Krasnow, MPH. This virtual course is part of the PHCC Academy, an initiative of the Public Health Communications Collaborative that aims to equip public health professionals with the confidence and competence to communicate effectively with their communities.
