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AI with Intention: The TRAPP Framework

Last updated October 9, 2026

While artificial intelligence can streamline and support many aspects of public health communication, deciding when and how to use AI tools requires careful judgment. To help public health professionals evaluate when AI is appropriate for specific tasks, the Public Health Communications Collaborative (PHCC) Academy, in partnership with Health Resources in Action (HRIA), presents the TRAPP Framework.

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The TRAPP Framework

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Better communication for better health.

The Public Health Communications Collaborative (PHCC) was developed in response to the urgent need for timely, relevant, and practical tools, messaging, and training to support and enhance the communications capacity of public health professionals across the country.

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