Bridging is a tool that can help public health communicators answer questions in a way that conveys your most important fact-based messaging and correct false claims and misleading information. Use the following bridging statements to help you acknowledge tough questions, briefly respond, and then convey what you want people to know.
Using Bridging Statements to Communicate about Vaccines
Better communication for better health. 
The Public Health Communications Collaborative (PHCC) was developed in response to the urgent need for timely, relevant, and practical tools, messaging, and training to support and enhance the communications capacity of public health professionals across the country.
