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Communication Tools

Creating a Plan: Crisis Communication for Public Health

By establishing clear objectives, tracking key performance indicators (KPIs), and making data-driven improvements, public health communicators can ensure their crisis and emergency risk communications (CERC) reach and influence their target audiences. Use the below framework to evaluate the effectiveness of your crisis and emergency risk messaging.

Additionally, to learn more about the CERC Evaluation Framework and see the framework in action, register for a free two-hour course on “Crisis Communication for Public Health.” This virtual course is part of the PHCC Academy, an initiative of the Public Health Communications Collaborative that aims to equip public health professionals with the confidence and competence to communicate effectively with their communities.

PDF: Crisis and Emergency Risk Communication Evaluation Framework

Download the Crisis and Emergency Risk Communication Evaluation Framework

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The Public Health Communications Collaborative (PHCC) was developed in response to the urgent need for timely, relevant, and practical tools, messaging, and training to support and enhance the communications capacity of public health professionals across the country.

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