News reporting that advances the public’s understanding of public health issues requires ongoing strategic communication between organizations and media producers, also known as media relations.
Building and strengthening a media relations program can position your department as the go-to source for public health information, help counter misinformation and disinformation, and increase trust in public health guidance.
With most people still receiving public health information from print, broadcast, and digital media, communicators must understand the modern media landscape and build a sustainable media infrastructure for rapid response, visibility, and narrative building.
In this webinar, take your media program to the next level, with communications and public health experts who will share how to:
- Build a culture of and an infrastructure for news response within your organization
- Create a media requests review, approval, and preparation process
- Monitor media to plan or pitch thought leadership opportunities
- Identify and prepare spokespeople
- Develop standing-ready talking points
Speakers
- Mala Persaud, Senior Communications Strategist
- Rhea Farberman, Director of Strategic Communications and Policy Research, Trust for America’s Health
- Adam Zimmerman, Communications Consultant
- Katherine Wells, Director, Lubbock Public Health
