With 27% of adults in the United States having some type of disability (CDC), creating accessible and inclusive digital communications is critical for building public health trust and promoting health equity. This webinar introduces PHCC’s new comprehensive guide on crafting and evaluating accessible social media strategies. Attendees will gain insights into practical tools, tips, and examples for enhancing accessibility in public health communications.
Topics include:
- Tools and techniques for assessing the accessibility of social media campaigns, ensuring messages reach and resonate with a broad audience.
- Techniques for creating content that is easily understandable and accessible to people with visual, auditory, cognitive, and mobility disabilities.
- Guidance on identifying and avoiding language that may inadvertently exclude or demean individuals with disabilities.
- Approaches for engaging with diverse communities to ensure communication strategies are inclusive and respectful of all audiences.
Speakers
Ellysheva Bunge-Zeira
Director of Training and Consulting, Disability Policy Consortium
Grant Yosenick
Executive Assistant, Disability Policy Consortium
Julia Haskins
Senior Editorial Associate, de Beaumont Foundation
Amanda Kwong
Director, Public Health Communications Collaborative
