Engaging the Media to Amplify Public Health Messaging

Speakers
  • Moderated by Katherine Reed, Director of Education and Content, The Association of Health Care Journalists
  • Amanda Yarnell, Senior Director, Center for Health Communication, and Instructor, Department of Social and Behavioral Sciences, Harvard T.H. Chan School of Public Health
  • Sonia Gonzales, Public Health Administrator – Communications, City of San Antonio, Metropolitan Health District
  • Tara Haelle, Science/Health Journalist
JUNE 26, 2024
Speakers
  • Moderated by Amanda Kwong, Director, Public Health Communications Collaborative
  • Ellysheva Bunge-Zeira, Director of Training and Consulting, Disability Policy Consortium
  • Grant Yosenick, Executive Assistant, Disability Policy Consortium
  • Julia Haskins, Senior Editorial Associate, de Beaumont Foundation
Table of Contents
  • Welcome: 03:00
  • Panelist Intro: 05:38
  • Presentation from Grant Yosenick and Ellysheva Bunge-Zeira: 08:15
  • Presentation from Julia Haskins: 32:14
  • Audience Q&A: 50:30
  • Closing: 1:22:18
MAY 21, 2024
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Learn More in Our Guide

Accessibility is an essential part of your public health communications. Up to 27% of adults in the United States have some type of disability (CDC), and it’s important to consider how people with disabilities will interact with your public health content. It is not possible for people to understand the important health information you are sharing if they cannot access it.

In partnership with Disability Policy Consortium, the Public Health Communications Collaborative developed “The Public Health Communicators Guide to Creating Accessible Social Media” to support public health communicators in crafting accessible writing, visuals, audio, and videos. Use this guide to develop accessible and inclusive social media content that connects with all members of your audience.

Webinar Slides

Access the presentation slides by clicking the title slide below.

Speakers
  • Moderated by Amanda Kwong, Director, Public Health Communications Collaborative
  • Dallas Ellsworth, Director of Marketing, Fort Defiance Indian Hospital Board
  • Gemma Irish, Story Director, Next Day Animations
  • Alex García, Executive Creative Director, Lopez Negrete Communications
Table of Contents
  • Welcome: 02:00
  • Panelist Intro: 4:43
  • Presentation from Dallas Ellsworth: 7:30
  • Presentation from Gemma Irish: 32:03
  • Presentation from Alex García: 43:35
  • Audience Q&A: 01:00:47
  • Closing: 01:28:15
MAY 1, 2024
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"Partnership for Public Health: How Do Vaccines Work?", presented by Gemma Irish and Next Day Animations

"Your Choice. Their Health.," presented by Alex García and Lopez Negrete Communications

"'We Are Stronger. When We Speak Up.' | Suicide Prevention on the Navajo Nation," presented by Dallas Ellsworth and Fort Defiance Indian Hospital Board

For more information about creating accessible video content, visit the U.S. General Services Administration’s accessible video, audio, and social media guide.

Webinar Slides

Access the presentation slides by clicking the title slide below.

Speakers
  • Moderated by Jessica Malaty Rivera, MS, Senior Science Communication Advisor, de Beaumont Foundation
  • Caroline Hoffman, MPH, Senior Public Health Promotion Specialist, Rhode Island Department of Health
  • Peter Walker, Head of Insights, Carta
Table of Contents
  • Welcome: 01:53
  • Panelist Intro: 04:12
  • Presentation from Peter Walker: 5:42
  • Presentation from Caroline Hoffman, MPH: 17:00
  • Audience Q&A: 32:16
  • Closing: 1:14:54
MARCH 21, 2024
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Webinar Slides



Speakers
  • Moderated by Jill Sonke, Ph.D., Director of Research Initiatives, Center for Arts in Medicine at the University of Florida
  • Tasha Golden, Ph.D., Director of Research, International Arts + Mind Lab at Johns Hopkins School of Medicine
  • Vanessa Ford, Artivist, Program Director, Trust Transfer Project; Associate Director, Community Music School of Springfield
  • David Fakunle, Ph.D., Assistant Professor of Public and Allied Health, Morgan State University School of Community Health & Policy
FEBRUARY 29, 2024
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Webinar Slides



Speakers
  • Moderated by Tom Martin, Communications Director, CityHealth
  • Elizabeth Green, PhD, Communications Director, Big Cities Health Coalition
  • Dr. Judith Monroe, President and CEO, CDC Foundation
  • Allyn Brooks-LaSure, Vice President, Communications, Robert Wood Johnson Foundation
  • Raynard Washington, PhD, MPH, Public Health Director, Mecklenburg County Public Health
Table of Contents
  • Welcome: 00:10
  • Panelist Intro: 04:20
  • Presentation from Elizabeth Green, PhD: 07:40
  • Presentation from Dr. Judith Monroe: 18:50
  • Presentation from Allyn Brooks-LaSure: 30:47
  • Presentation from Raynard Washington, PhD, MPH: 43:43
  • Audience Q&A: 53:30
  • Closing: 1:29:29
NOVEMBER 28, 2023
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Webinar Slides



Speakers
  • Michelle Taylor, MD, DrPH, MPA, Director-Health Officer, Shelby County Health Department
  • Jeff Schlegelmilch, Director, National Center for Disaster Preparedness, Columbia Climate School
  • Lisa Patel, MD, MESc, FAAP, Executive Director, Medical Society Consortium on Climate and Health
  • Peter M. Sandman, PhD, Risk Communication Consultant
  • Jessica Malaty Rivera, Senior Science Communication Advisor, de Beaumont Foundation
Table of Contents
  • Welcome: 01:08
  • Panelist Intro: 03:29
  • Presentation from Peter M. Sandman, PhD: 06:45
  • Presentation from Michelle Taylor, MD, DrPH, MPA: 24:53
  • Presentation from Jeff Schlegelmilch: 39:02
  • Presentation from Lisa Patel, MD, MESc, FAAP: 56:15
  • Audience Q&A: 1:09:24
  • Closing: 1:28:42
OCTOBER 26, 2023
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Speakers
  • Maria Griffin, Owner, Spo-ka’nay Enterprises
  • Erica Chung, MPH, International Health Planner, Minnesota Department of Health
  • Syreeta Wilkins, Communications Strategist, National Resource Center for Refugees, Immigrants, and Migrants (NRC-RIM)
  • Alison Rodden, Chief Executive Officer, HCN
Table of Contents
  • Welcome: 0:05
  • Panelist Intro: 2:47
  • Presentation from Alison Rodden: 4:10
  • Presentation from Syreeta Wilkins: 22:34
  • Presentation from Maria Griffin: 36:29
  • Presentation from Erica Chung, MPH: 57:34
  • Audience Q&A: 1:11:46
  • Closing: 1:27:30
SEPTEMBER 21, 2023
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Speakers
  • Joe Smyser, PhD, MSPH, Chief Executive Officer, The Public Good Projects
  • Alison Rodden, Chief Executive Officer, HCN
  • Monica Valdes Lupi, JD, MPH, Managing Director, Health, The Kresge Foundation (Moderator)
march 28, 2023
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Speakers
  • Nat Kendall-Taylor, PhD, CEO, FrameWorks Institute
  • Umair A. Shah, MD, MPH, Secretary of Health, Washington
  • Mandy Cohen, MD, EVP and CEO, Aledade Care Solutions and former Secretary of Health and Human Services, North Carolina
  • Monica Valdes Lupi, JD, MPH, Managing Director, Health, The Kresge Foundation (Moderator)
October 18, 2022
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Speakers
  • Desarae A. Bradham, MPH, Social Media Manager, Philadelphia Department of Public Health
  • Lindsay Smith Rogers, Associate Director, Content Strategy, Johns Hopkins Bloomberg School of Public Health
  • Carrie Fox, Founder and CEO of strategic communications firm Mission Partners (Moderator)
July 26, 2022
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Communicating Through COVID-19 and Beyond: Impact and Insights from the Field of Public Health​

Speakers
  • Ying-Ying Goh, MD, MSHS, Director of Public Health and Health Officer, Pasadena Health Department
  • Julie Pryde, MSW, MPH, Public Health Administrator, Champaign-Urbana Public Health District
  • Frank Kruppa, MPA, MPH, Public Health Director and Mental Health Commissioner, Tompkins County Health Department
April 13, 2022
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Aligning Public Health and Businesses: Effective Partnerships and COVID-19 Messaging Strategies

Speakers
  • Laura Holmberg, vice president of marketing and industry communications at the U.S. Travel Association
  • Nafissa Cisse Egbuonye, PhD, MPH, public health director of the Black Hawk County Health Department in Iowa
  • Stephen Massey, co-founder of Meteorite and managing director of the Health Action Alliance
November 16, 2021
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The Public Health Workforce: Morale, Mental Health, and Moving Forward

Speakers
  • Dr. Jeanette Kowalik, Director of Policy Development at Trust for America’s Health and former Commissioner of Health, City of Milwaukee
  • Benjamin F. Miller, PsyD, President, Well Being Trust
  • Wilma J. Wooten, Public Health Officer, Public Health Services, County of San Diego Health and Human Services Agency
OCTOBER 6, 2021
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A Conversation with U.S. Surgeon General Murthy

Speakers
  • U.S. Surgeon General Dr. Vivek H. Murthy
  • Dr. J. Nadine Gracia, President and CEO of Trust for America’s Health
August 17, 2021
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COVID-19 and Return to In-Person Learning: Communicating with Constituents

Speakers
  • Dr. Dave Chokshi, Commissioner of Health of the New York City Department of Health and Mental Hygiene
  • Dr. Anne Zink, Chief Medical Officer of the State of Alaska
  • Daaiyah Bilal-Threats, Special Assistant to the Executive Director and Senior Advisor for Strategic Initiatives at the National Education Association
  • Brian Castrucci, DrPH, President and CEO of the de Beaumont Foundation
July 21, 2021
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COVID-19 Vaccination and Children: Answering Parents’ Questions

Speakers
  • Dr. Karen Remley, Director of the National Center on Birth Defects and Developmental Disabilities at the CDC
  • Dr. Nicole Alexander-Scott, Director of the Rhode Island Department of Health
  • Dr. Lisa Waddell, Chief Medical Officer for CDC Foundation
June 23, 2021
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Summer Travel and COVID-19

Speakers
  • Dr. Nirav Shah, Director of the Maine Center for Disease Control and Prevention
  • Dr. Mysheika Roberts, Health Commissioner for Columbus, Ohio
May 13, 2021

Case Study: Successful COVID-19 Messaging in Rural Communities

Speakers
  • Dr. Ayne Amjad, Commissioner and State Health Officer for West Virginia
  • Dr. Lisa Costello, Assistant Professor of Pediatrics at West Virginia University School of Medicine
April 20, 2021

A Conversation with Dr. Rochelle Walensky

Speakers
  • Dr. Rochelle Walensky, MD, MPH, CDC Director
March 30, 2021

Updates from CDC and the Ad Council

Speakers
  • Dr. Anne Schuchat, Principal Deputy Director of the CDC
  • Charysse Nunez, insights lead for the Ad Council’s COVID Campaign
February 24, 2021
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Vaccine Distribution and Misinformation

Speakers
  • Dr. Nadine Gracia, Trust for America’s Health
  • Dr. Joe Smyser, Public Good Projects
JANUARY 12, 2021

Vaccine Communications

Speakers
  • Dr. Oxiris Barbot, former commissioner of the New York City Health Department
  • Dr. Georges Benjamin, executive director of the American Public Health Association
  • Dr. Jeanette Kowalik, former health commissioner of Milwaukee
NOVEMBER 23, 2020

Tips for COVID-19 Communications

Speakers
  • John Auerbach, Trust for America’s Health
  • Dr. Brian C. Castrucci, de Beaumont Foundation
  • Other public health and communications experts
OCTOBER 1, 2020
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