Understandably, people are asking when the pandemic will end or if the pandemic is over. The following tips and messaging can help you communicate about the state of the pandemic and the continuing need for precautions.

  • Emphasize the progress we’ve made: We have come a long way in combating COVID-19, and we are on the right track. Case numbers, hospitalizations, and deaths are on the decline, and we have effective tools to stay healthy. Our progress continues with the release of new vaccines and boosters.
  • Explain that the threat remains: Though we have come far, COVID-19 continues to be a serious threat in some communities, with the U.S. still averaging hundreds of deaths per day. We must continue to take the public health measures we know work to protect people, especially those who are at highest risk of severe disease.
  • Emphasize public health recommendations: We know the most effective ways to protect ourselves from COVID-19—getting vaccinated and boosted, testing when exposed or sick, and monitoring COVID-19 Community Level. Taking appropriate precautions will keep us on the right track by reducing the spread of COVID-19 and protecting against serious illness.
  • Recognize uncertainty: Scientists continue to monitor COVID-19, tracking new variants and community spread. It’s likely new variants will continue to emerge, and there may be a fall or winter surge. Staying vigilant and taking up-to-date public health precautions is the best way to protect the progress we’ve made.
  • Underscore the role of public health: Public health departments and guidance are here not only to keep communities safe and informed in an emergency, but also to advance health and well-being year-round. Public health measures that keep communities safe from COVID-19 will continue to be present—just like public health measures dealing with the flu, mental health, air quality, and more.

Updated September 21, 2022

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