The Pfizer and Moderna COVID-19 vaccines both have full FDA approval. Communicating about full FDA approval is an opportunity for public health experts and state, local and federal officials to further emphasize the safety and effectiveness of the COVID-19 vaccines.
Messaging
- The CDC recommends that everyone age 5 and older get vaccinated, and everyone age 12 and older get boosted when eligible. Vaccination continues to be remarkably effective against severe disease, hospitalization, and death from COVID-19.
- The vaccines are safe. With the FDA granting full approval for both the Pfizer and Moderna COVID-19 vaccines, Americans can be even more confident that the COVID-19 vaccines work and are safe.
- FDA approval requires a rigorous and structured review process, and it means that a vaccine or drug has cleared every level of review. On top of the rigorous testing and review that was required for emergency use authorization (EUA), for FDA approval the FDA requires even more data on safety, manufacturing, and effectiveness over longer periods of time and includes real-world data.
Visit our Answers to Tough Questions for more messaging guidance on FDA approval and the vaccines.
More messaging resources: download a one-pager from the de Beaumont Foundation that outlines message testing results from an August poll on FDA approval and vaccine confidence.
Sample Social Posts
- Rigorous testing, real-world data, tens of thousands in clinical trials, and billions of doses administered. That’s how we know the COVID-19 vaccines are safe and effective. Get yours today: [link to local state landing page]
- After reviewing even more data about the Moderna COVID-19 vaccine’s safety and effectiveness, the FDA has issued full approval, joining the fully approved Pfizer vaccine. Join the millions who have already gotten a safe, effective, and free COVID-19 vaccine. [link to local state landing page]
- As COVID-19 infections, hospitalizations, + deaths increase, the unvaccinated continue to be most at risk. The good news: the vaccines are safe and effective, and both Moderna + Pfizer’s COVID vaccines are FDA approved. Get yours today to protect yourself and your loved ones from the Omicron variant. [link to local/state landing page]
Shareable Graphics
Download all three graphics here, sized for various social platforms, or click each image to download individually. (Note that the following images are sized for Twitter, and Instagram-sized images are in the folder).
