Updated Toolkit: COVID-19 Booster Dose Messaging and Outreach Tools

On October 12, 2022, the CDC updated its recommendations on booster doses. The following communications resources — including topline talking points, answers to tough questions, sample social media posts and graphics — can help you answer questions about updated COVID-19 booster doses and support your local vaccination outreach.

Topline Messages

Updated COVID-19 boosters are now available. What are they, who should get them, and when?

On October 12, 2022, the CDC issued new recommendations for COVID-19 boosters, after the FDA authorized updated booster formulas from both Pfizer and Moderna. The CDC recommends that everyone who is eligible stay up-to-date on vaccinations by getting an updated booster dose at least 2 months after their last COVID-19 shot—either since their last booster dose, or since completing their primary series. Pfizer’s updated booster shot is recommended for individuals 5 and older, and Moderna’s updated booster shot is recommended for adults 6 and older. 

These new boosters contain an updated bivalent formula that both boosts immunity against the original coronavirus strain and also protects against the newer Omicron variants that account for most of the current cases. Updated boosters are intended to provide optimal protection against the virus and address waning vaccine effectiveness over time.

Eligible individuals can get either the Pfizer or Moderna updated booster, regardless of whether their primary series or most recent dose was with Pfizer, Moderna, Novavax, or the Johnson & Johnson vaccine

As per the CDC’s recommendations, the new bivalent booster replaces the existing monovalent vaccine booster, therefore that vaccine will no longer be authorized for use as booster doses in people age 5 and up. 

Updated October 18, 2022

Answers to Tough Questions

Visit our Answers to Tough Questions for full messaging guidance to help you answer questions in your community, such as:

  • Should I get an updated COVID-19 booster if I’ve previously gotten a booster? What if I recently had COVID-19?
  • Can I get the updated COVID-19 booster if I haven’t been vaccinated yet?
  • Can I mix and match my COVID-19 vaccine and booster?

Social Media Sample Posts and Shareable Graphics

Sample Posts (English)

Updated #COVID19 boosters protecting against Omicron are now available! People age 5 and up are eligible to receive an updated booster 2 months after their last COVID-19 dose. Learn more about when/how to get an updated booster dose: [link to local/state landing page]

With flu season approaching, it’s time to get your flu shot. If you’re eligible to get an updated #COVID19 booster dose, you can also get your flu shot the same day! Learn more about getting your updated booster and flu shots here: [insert link to your local/state landing page]

Sample Posts (Spanish)

¡Ya hay dosis de refuerzo contra el #COVID19 que protegen contra la ómicron! Quienes tengan 5 años o más son elegibles para la dosis de refuerzo actualizada 2 meses después de haberse puesto la última dosis contra el COVID-19. Obtenga más información sobre cuándo y cómo ponerse una dosis de refuerzo actualizada: [link to local/state landing page]

Ahora que se avecina la temporada de influenza, es el momento de vacunarse contra la influenza. ¡Si es elegible para ponerse la dosis de refuerzo contra el #COVID19, puede vacunarse contra la influenza el mismo día! Obtenga más información sobre cómo ponerse la dosis de refuerzo actualizada y la vacuna contra la influenza aquí: [insert link to your local/state landing page]

Shareable Graphics

Click to download a folder with graphics in English and Spanish.

Click to download full size image. Click to download full size image.