Updated Toolkit: COVID-19 Booster Dose Messaging and Outreach Tools

The CDC recommends that everyone age 5 and older get a COVID-19 booster dose. The following communications resources — including topline talking points, answers to tough questions, sample social media posts and graphics — can help you answer questions about COVID-19 vaccine booster doses and support your local vaccination outreach.

Topline Messages

Everyone age 5 and older is eligible to get a COVID-19 booster dose. 

  • Moderna recipients age 18 and older should get a booster at least 5 months after second shot.
  • Pfizer recipients age 5 and older should get a booster at least 5 months after second shot.
  • Johnson & Johnson recipients age 18 and older should get a Pfizer or Moderna booster at least 2 months after initial shot.

Adults age 50 and older and some immunocompromised individuals are now eligible to get a second Pfizer or Moderna booster dose at least 4 months after their first booster (whether they received a Pfizer, Moderna, or Johnson & Johnson booster). Older adults—especially those with underlying medical conditions—and people with compromised immune systems are at higher risk of severe COVID-19, and are among those most likely to benefit from the additional protection of a second booster shot.

The CDC recommends that people who received the Johnson & Johnson vaccine get the Pfizer or Moderna booster. The CDC advises people who got a Pfizer or Moderna vaccine to get the same booster as their initial vaccine, but allows them to mix and match (i.e., get a different COVID-19 booster than their initial vaccine) depending on preference or availability—with the exception of children and adolescents age 5-17 who are only eligible to receive the Pfizer vaccine.

The emergence of the Omicron variant and subvariant underscores the importance of vaccination, boosters, and preventive efforts to protect against COVID-19. The COVID-19 vaccines continue to be highly effective in reducing risk of severe disease, hospitalization, and death. CDC recommendations on booster doses are based on the latest data, which show that booster doses significantly increase protection from the Omicron variant, with the goal of ensuring that people have optimal protection against COVID-19 infection, severe illness, and death.

Updated May 20, 2022

Answers to Tough Questions

Visit our Answers to Tough Questions for full messaging guidance to help you answer questions in your community, such as:

  • If we need a booster dose, does that mean that the vaccines aren’t working?
  • Can I mix and match my COVID-19 vaccine and booster?
  • So does this mean people will need a COVID-19 booster every six months?

Social Media Sample Posts and Shareable Graphics

Sample Posts

The COVID-19 vaccines are safe and effective, and continue to be highly effective against hospitalization and severe outcomes of COVID-19. The emergence of the omicron variant underscores the importance of getting vaccinated and getting a booster. If you have questions or are eligible to schedule your booster, learn more here: [insert link to your local/state landing page]

COVID-19 booster updates: adults age 50 and older and some immunocompromised people are now eligible to get a second Pfizer or Moderna booster dose at least 4 months after their first booster. Learn more about where/how to get a booster dose here: [link to local/state landing page]

Everyone ages 5 and older should get a booster shot. Learn more about booster doses, and where/how to get one, here: [link to local/state landing page]

It’s flu season, which means it’s time to get your flu shot. If you’re eligible to get a #COVID19 booster dose, you might be wondering if you can also get your flu shot the same day. You can! Learn more about getting your booster and flu shots here: [insert link to your local/state landing page]

If you’re eligible for a booster dose, you may have questions about “mixing and matching.” CDC advises people to get the same booster as their initial vaccine, but allows people to “mix and match” if they have a different preference. Learn more: [insert link to your local/state landing page]

Shareable Graphics

Click to download a folder with six graphics on booster doses.

Click to download full size image.Click to download full size image.Click to download full size image.Click to download full size image.Click to download full size image.Click to download full size image.