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At the Public Health Communications Collaborative, we firmly believe that simple, clear, and accurate messages can save lives. Each fall and winter season, public health professionals support communities in making informed decisions about vaccines through compelling and timely messages. This webinar will introduce newly tested messages to encourage routine and recommended vaccinations for children, adolescents, and adults. Attendees will gain access to new messaging approaches that can inspire openness and curiosity about vaccines and learn the latest guidance for annual vaccines.